Bud Light recently signed trans-gender Dylan Mulvaney as their brand ambassador causing parent company Anheuser-Busch to lose market share and plummeting beer sales. Why would Bud Light think this would translate well with their mostly male core audience?

Link to full commentary here: https://youtu.be/6gBm4YSySPg

#anheuserbusch #dylanmulvaney #budlight #woke #inclusion #diversity #brandmanagement

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